Building a Better Broadmead

The owners of Cabot Circus wish to see the continued regeneration of Bristol City Centre with plans for a better Broadmead. The investment would offer an exciting opportunity to enhance the heart of Bristol’s shopping area.

The Better Broadmead consultation took place in the summer and since then, we have been developing our plans.

Our outline planning application (reference: 16/06594/P) has now been submitted to Bristol City Council. To visit or comment on the planning application, please visit the city council’s website.

If you have any questions or require any further information, please get in touch with us via the contact us page.

Drag the arrows left to right to view the aerial photograph and map


Plans submitted and first images of a redeveloped Broadmead revealed

The application is an outline application (reference: 16/06594/P) with significant details – including how a redeveloped Broadmead will look – to follow. However, our computer generated images reveal major improvements to the current layout, including a redesigned Horsefair and Penn Street that offers a more pleasant environment for pedestrians with buses and cars re-routed.

The Podium meanwhile – probably the most recognisable landmark in Bristol Shopping Quarter – will remain a feature in the transformed centre. Improved public space will be provided throughout, with easier walking routes between Cabot Circus and Broadmead and a mix of covered and open shopping areas to make it an appealing place to shop whatever the weather.

A new Broadmead would offer a mix of shops, restaurants, cafes, bars, leisure and open spaces, creating a modern shopping district in the heart of the city.

Entrance from Debenhams

Entrance from Quakers Friars

The exhibition

We held our public exhibition June 16th – 18th at the Podium in Broadmead. Hundreds of people attended to find out about our plans to develop a Better Broadmead.

Results of the public consultation showed huge support for the proposed redevelopment, with 94% of respondents in support of the regeneration.

More information

Building a Better Broadmead

The owners and developers of Cabot Circus have exciting new plans to revitalise part of Broadmead.

Since Cabot Circus opened in 2008, it has significantly boosted the local economy and brought many new brands to the South West for the first time. We want to build on this success and improve the area around the Horsefair and Penn Street.

Through local planning policy, Bristol City Council has already identified the Bristol Shopping Quarter (including Broadmead) as a focal point for retail and leisure redevelopment.

Over the last few months we have been preparing an outline planning application which, if approved, would enable significant investment in the heart of Bristol and create thousands of new local jobs.

The site today

The Broadmead shopping area, at the heart of the Bristol Shopping Quarter, has remained largely unchanged since it was built in the 1950s.

It is home to a variety of retailers but, while the shops and services have served the city well over the years, many of the buildings are becoming tired and dated, and do not meet today’s needs.

As a result, Broadmead is facing significant challenges in keeping up with other major shopping destinations in the UK and retail locations in the region. Our plans for redevelopment would help re-establish Bristol City Centre’s position as the leading location in the South West for both customers and retailers.

The existing layout creates conflict between vehicles and pedestrians, particularly on Penn Street and the Horsefair, which is dominated by buses rather than safe and convenient walking routes.

As well as modernising the built environment, our redevelopment plans would create an opportunity to design a better layout. The new Broadmead will be easier to navigate and provide stronger connections to the surrounding areas including Brunswick Square and the Bearpit.

A vibrant new heart for Bristol

A thriving city centre needs a dynamic retail offer at its heart. Across the country, traditional town and city centres are facing strong competition from out of town retail. By developing a better Broadmead, we will help:

• keep key major retailers in the city
• increase visitor numbers and trade
• create a successful and vibrant city centre

We want to keep the wide range of retailers that already have a presence in Bristol City Centre, and attract new national and international brands, alongside independent retailers, complementing Cabot Circus and the Galleries.

As well as enhancing Bristol’s reputation as the pre-eminent shopping location in the South West, we’re looking at a range of other attractions and facilities to make Bristol an even better place for residents and visitors to enjoy.

Up to a third of new floorspace will be dedicated to leisure and catering to complement the retail offer. By improving the leisure, café and restaurant offering, we will strengthen the city centre’s evening economy.

We are also looking into potential hotel and residential accommodation to bring more people and activity into the City Centre throughout the day.


Easy access for all

As an existing city centre location, Broadmead is more sustainable than alternative sites for retail and leisure development. It is well served by public transport with dozens of bus routes and just a short walk from Temple Meads railway station.

As part of our plans, we’d like to see enhanced drop off and waiting facilities for bus passengers, which will also improve the environment for pedestrians. We would also like to close Penn Street to traffic altogether, providing a seamless pedestrian link between Cabot Circus and Broadmead.

Despite the comprehensive public transport provision, we also need to make sure there is enough parking for those who travel by car. As part of the development we are proposing a new car park with direct access from Bond Street.

Our scheme will improve pedestrian routes, making them easier and safer for shoppers and visitors. Different styles of streets and squares will create a pleasant and attractive public space within the development.


What happens next?

We have now submitted an outline planning application (reference: 16/06594/P) to Bristol City Council and it is expected to go to the planning committee for a decision next year.
If you would like to be kept informed as our plans move forward, please provide us with your contact details in the form below.

Comments regarding the planning application should be directed to Bristol City Council.


About us

Hammerson, one of the owners of Cabot Circus, is a FTSE 100 owner, manager and developer of retail destinations in Europe. Its portfolio of high-quality retail property has a value of around £9.1 billion and includes 20 prime shopping centres,  21 convenient retail parks and investments in 15 premium outlet villages including Bicester Village, through its partnership with Value Retail and the VIA Outlets joint venture.  The Company has a strong track record of managing complex regeneration projects, earning it the reputation as an industry leading developer creating vibrant communities for residents, business and retailers. Hammerson has delivered some of the UK’s most successful city centre regeneration schemes including Cabot Circus in Bristol Bullring, Birmingham, and The Oracle in Reading.

Examples of our other schemes.

Contact us

You can get in touch with us via telephone, in writing or through the feedback form below.

You can also call us on Freephone 0800 130 3270.
Monday – Saturday between 9am – 7pm.

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